House of Sunny Crush

East London is a place I covet to live. Not only because of it's patchwork of arty, creative types but because it seems that all the new, up-and-coming and emerging fashion talent has made East it's home. From House of Holland to House of Hackney, House of Sunny has more recently come to the forefront and it's safe to say, I'm more than just impressed. 



With simplicity and minimalism reigning in the style stakes, House of Sunny delivers tailored garments for women with clean lines and a contemporary aesthetic. From humble beginnings to the present day, HofS's mantra remains the same: to "Keep it clean; keep it sharp, discipline your decade and focus on your future dressing." I've heard and I'm keen to follow. My bags are packed and I'll get my coat. Fancy joining me? 

Made in Britain, House of Sunny is British through and through. (Hurrah!) Essentially, anything which supports design in the UK immediately gets a big thumbs up from me. With a colour palette full of monochrome goodness and additional bursts of colour injected, HofS gets the minimalist trend just right. Their lookbook for S/S14 got me drooling straight away at the sight of matching co-ords and Birkenstocks. Totally #Birkalicious. Luxury fabrics and an architectural influence, with a bit of the Oslen twins as inspiration thrown in for good measure, each piece contains the trademark HofS silk lining, promising a slice of indulgence each time the piece is worn. Smart tailoring is my clothes crush at the moment and I'm not ashamed to say that I'm probably WAY more into the trend than it is me but c'est la vie. What can I say? Cigarette pants are my weakness. 

 

Today, dressing with a masculine edge has never been more of the moment. I've lost count over the number of trousers I've recently bought but, of course, you can never have too much of a good thing. (I constantly tell that to myself when I see that the nutella jar is open.) With such an element evidently visible in the HofS designs, I just know that their creations will fit seamlessly into my boy-like, or for a more technical term, androgynous, wardrobe. 



Affordable, wearable and downright delightful, House of Sunny have made a serious, yet stylish, indent on my life... and lets not lie, probably on my purse sooner rather than later. 

All images from: http://www.houseofsunny.com/